Nicolas Salazar
Analytics Consultant | Tracking Specialist | Data Project Manager
Let’s Connect!
If you’re looking for an experienced Analytics Consultant to optimize your data tracking, ensure GDPR compliance, or lead data-driven projects, I’d love to hear from you!
Email: salazar.tracking@gmail.com
LinkedIn: www.linkedin.com/in/nicolas-a-salazar
Key Projects
GDPR Compliance & Consent Management
- Audited and configured Consent Management Platforms (CMPs) for multiple clients, ensuring GDPR compliance.
- Implemented cookie consent solutions and conditioned trackers for seamless user experiences.
Server-Side Tracking Implementations
- Led server-side tracking projects, including GTM Server-Side setups and CAPI migrations for Meta, Pinterest, and Snap.
- Improved data accuracy and reduced client-side load for enhanced website performance.
Data Quality & Tagging Plans
- Developed and updated multi-brand tagging plans for analytics platforms like GA4, Matomo,Piwik, Mixpanel,Amplitude and many more, ensuring seamless transitions and data consistency.
- Created custom UTM builders and dashboards to monitor data quality and reliability.
Team Training & Development
- Conducted training sessions on Google Tag Manager, Google Analytics 4, and GDPR compliance, empowering teams to leverage analytics tools effectively.
Visit my Upwork profile: Nicolas Salazar
Professional Experience
Freelance Analytics Consultant
October 2024 – Present
- Providing expert consulting services in web analytics, data tracking, and GDPR compliance.
- Designing and implementing tracking plans for diverse clients.
- Conducting audits and optimizing data quality for improved decision-making.
Tag Expert | Analytics Consultant
April 2021 – October 2024 | Lisbon, Portugal
- GDPR Compliance Projects: Conducted audits of trackers and cookies, configured Consent Management Platforms (Didomi, OneTrust), and ensured GDPR compliance for clients such as Apprentis d’Auteuil, My Little Paris, and Valrhona.
- Server-Side Tracking: Managed team implementations for GTM Server-Side, migrated and cleaned up CAPI integrations (Meta, Pinterest, Snap), and oversaw TMS management for clients like My Little Paris and Drago Paris.
- Data Quality & Reliability: Developed multi-brand tagging plans (GA3 & GA4), monitored data quality through dashboards, and created UTM builders for streamlined tracking.
- TMS Governance: Implemented processes for Google Tag Manager, maintained performance and media containers, and integrated marketing partner tags (ContentSquare, Criteo, Google Ads).
- Team Training: Delivered training sessions on Google Tag Manager, Google Analytics 4, Matomo Analytics, and GDPR compliance.
Education
- Universidad Externado de Colombia
Finances et Relations Internationales | 2017 – 2021 - IUT Nice Côte d’Azur
Gestion des Entreprises et Administration | 2015 – 2017 - Université Nice Sophia Antipolis
Économie de Gestion | 2012 – 2015
Testimonials
“Nicolas transformed our data tracking processes and ensured GDPR compliance across our platforms. His expertise in server-side tracking and GA4 migration was invaluable.”
– Juliette Head of E-commerce at My Little Paris
“Nicolas is a true expert in analytics and tag management. His ability to simplify complex concepts during training sessions made a huge impact on our team.”
– Nicolas Lead Developper at Drago Paris
